09:0009:00 - 09:30
Registration and coffee
09:3009:30 - 09:45
09:4509:45 - 10:15
Artificial Intelligence by Marek Cynowski, Sentione
Innovations might bring great results, but are the investment worth the trouble? Marek Cynowski will bring insights about AI in e-commerce and will give advice on how many small steps can improve your business and get it on the right path.
10:1510:15 - 10:45
Mapping customer's journey by Kristina Randver, Google
We all strive to get more sells every day, trying to understand our clients is an ongoing and never-ending process that can optimize and improve your e-shop one day at a time. Mapping your customers' journey and understanding their wishes, needs lets you bring A game to the table and keep your customers happy while also increasing conversions.
10:4510:45 - 11:15
E-shopper Barometer by Carmen Cureu, DPDgroup
What are the tendencies of certain markets e-shopper behaviors? What can we expect in the near future? What changes needs to be made so your business keeps you going forward in full force? These and other questions will be answered by Carmen Cureu from DPDgroup.
11:1511:15 - 11:45
11:4511:45 - 12:00
BOLT Fire Side talk by Kārlis Ķezberis
Join in for a rapid interview with Kārlis Ķezberis
12:0012:00 - 12:15
REVOLUT Fire side talk by Tautvydas
Revolut took the market by storm while spending 0 EUR in marketing to promote themselves, how was that possible? What has changed since then and what is yet to come?
12:1512:15 - 12:30
PRINTFUL Fire side talk by Raitis Puriņš
12:3012:30 - 12:45
Payment methods by Lauri Teder, EveryPay
It is no secret that online shopping experience needs to be easy and convenient. In order to do so you e-store needs to be set up with different payment methods, but which ones are the best for your business? Find out in this DIY Lesson!
12:4512:45 - 13:00
Marketing data, everything you do need to know by Kristaps Kalniņš, Frank by Inspired
lthough digital marketing has the advantage of being (probably) the most measurable of marketing channels, we might often get confused in all the data that theoretically is available to us. In this session we will try to understand, what data can we use in digital marketing, what tools to choose and how to apply analytical thinking to your digital marketing activities so that you can increase efficiency of said activities
13:0013:00 - 13:15
WOLT Fire side talk by Liis Ristal
Meet Liis Ristal and find out what new goals are set for Wolt in the near future in our Fire side talk.
13:1513:15 - 13:30
Webpage content, why does it matter? PR and blogging - things you need to know by Krista Krūmiņa, Truesix
We spend money on advertisement to bring customers to our page, but are we sure that they have their expectations met? Your webpage content matters and knowing a thing or two about blogging and PR can take your business to new heights.
13:3013:30 - 13:45
Pixels, cookies and targeted ads: How to play fair? by Katrīne Pļaviņa, Vilgerts
For a while, the governments could not reach e-commerce businesses. However, the GDPR has struck at the core of digital marketing and the ecosystem Google and Facebook have created. The regulators are now scrutinizing their products for compliance with transparency to the customer. However, that would not limit the responsibility of every e-commerce business to do the same. So, in this workshop we will: 1/ Check what and how your business gathers personal data through digital tools 2/ Test if the customer knows and understands it 3/ Discuss, where we can draw the line between the customers opportunity to get a better deal by supplying their data.
13:4513:45 - 14:00
Is Instagram the best marketplace for your business? by Kirsten Jassies
Kirsten Jassies is a social media strategist with a background in media, she helps companies and brands to grow and reach their target audience by creating engaging and relevant content. As a curious person with an inquisitive mind, she learns by doing: teaching, speaking, writing and studying cases, researching trends and talking to companies and social influencers.She shares her learnings and experience on the well known Dutch marketing platform Frankwatching and her own blog and social channels. She is a blogger since 1998. Her new book, instaPROOF, was launched on the 4th of September 2018, her first book 'In beeld met Instagram' was published in 2015.
14:1514:15 - 14:30
Approved guidelines of Latvia’s National data inspection for GDPR IT security by Edijs Tanons, Datakom
Be safe and sleep well - know your GDPR and IT security regulations, know what to do and what not to do.
14:3014:30 - 14:45
The key ideas and solutions about data usage and direct marketing automation
For too many business owners and even marketing professionals direct email activities is something old, too simple, spam, even ineffective and not worth to develop. At the same time for most international airlines, ecommerce businesses and many other companies, direct marketing is #1 sales channel. How is that possible? But what about GDPR? It works only for large companies, right? It is still spam? We will discuss these and many other questions with practical cases and solutions to get new insight about direct marketing effectiveness.
14:4514:45 - 15:00
1A Fire side talk by Mareks Zuika
15:0015:00 - 15:30
15:3015:30 - 16:00
16:0016:00 - 16:30
Amazon platform and other marketplaces by Søren Kjær Nielsen, MakesYouLocal
The buzz about Amazon is not going anywhere, so be the first to hear the done research results by Søren Kjær Nielsen, Partner in MakesYouLocal.
16:3016:30 - 17:00
5 steps to e-commerce social marketing strategy by Kim Swagmakers, Kimpact
Planning ahead usually means saving money, time and energy. Social media strategy is no different, plan in advance use the 5 easy steps and drive your business to success.
17:0017:00 - 19:00