8 hottest e-commerce trends for 2018.
Here is the list!
1. Online purchases with a smartphone
This trend is repeated every year, but it is justified because it is becoming more and more important for mobile devices every year. According to the data, consumers are increasingly choosing the smartphone of their best technological friends to browse websites and make purchases online. This year, a quarter of online buyers made their purchases and settled on a smartphone. Trends and rapid growth suggest that by 2020 this number will rise to half of all purchases. Make sure your website is easy to browse from the most commonly used devices (from which devices you are browsing You can view your website in your Google Analytics account) and try to customize the layout of the website elements to make it as easy as possible for the visitor to take the desired action.
2. Personal approach
E-shops have one shortage of sales - customers are unable to look at the product in person, unable to try it and see how it fits or fits. The technology can overcome this shortcoming and for some time it has been used by several categories of e-shops (such as eyewear e-shops, for which this is particularly important).
Keep your clothes out of the room? Sounds incredible, but with integrated applications, the customer has the ability to 'scan' and customize available items!
Offers clothing collections that combine the items perfectly and create a stylish mix? During the adherence process, the virtual designer will recommend to your customers' compatible garments, giving a helping hand in individual style design and significantly increase sales.
3. Data analysis and personalized marketing
Never before have the analysis of existing or potential customer behaviour patterns been so important. Using sophisticated analysis programs to process large amounts of data, but ultimately create personalized offers and even communication for each buyer? It is no longer the future! Avoid annoying or angry customers with their current unrelated offer, which results in blocking of the offer and thus reduces the visibility of your ads and increases your advertising costs. An algorithm that will provide accurate speculation about the customer's wishes, offering them at the right time and place - something you can only dream of! But it is quite real. Major representatives of the industry have already begun to implement retargeting tools that are run by artificial intelligence and smart algorithms, saving their resources and increasing revenue.
4. Chatbots and artificial intelligence
Customers no longer need to hear texts such as "All operators are currently busy. Please wait! ”Or worse - a long beep followed by the earpiece sound. There are only as many calls a person can answer during his / her working hours. Unlike man, a chatbot is able to operate 24/7 without a break and provide as good customer service, if not better. At the moment, the chatbots on the market are not sufficiently adventurous to talk freely, but they are able to answer simple questions and perform certain functions, thus managing the company's resources.
One of the most popular pizzas in the US has introduced Dom on its Facebook page, which helps people order pizza at home, thus reducing the number of incoming calls. When starting a conversation with the phrase "Hello", Dome starts the pizza ordering process without human involvement (and helps to prevent human factor failure).
It might seem that such miracles happen only abroad, but it is not at all. Tilde has developed a virtual assistant Laura, which is capable of performing chubby functions and more. More than 315 thousand people talk to Laura every day.
5. Delivery time
One of the shortcomings of e-commerce is delivery time because there is always an alternative - to go to the local store and buy the same product on the spot at the time of purchase. The consumer has a dilemma - spend their time, go to the shop (spending money on fuel or transport tickets), look for a product and stand in line to pay for it, or buy it online in 5-10 minutes, but get the goods by week or two. If the item has a significantly lower price in the e-store, then the choice is clear, but in other cases, there is a huge potential to lose the customer's delivery method on the selection page. Every year, the consumer's acceptable delivery time decreases rapidly.
Printful, a home-based company based in the USA, has also noticed this trend, but as their goods are shipped to Europe to reduce delivery times, a branch in Latvia was opened here.
What do you do without investing huge funds? Choose those delivery services that deliver the fastest delivery times. Think if a customer would be willing to pay a little more to get their product faster? Distribute your product and establish a network of local merchants to make the customer come to the nearest point of sale after the purchase.
6. More attractive presentation of goods
E-shops usually allow you to view your goods from just 3 angles, even without the idea that from another point of view this product might look much more attractive. Avoid misunderstandings by adding your goods to a video - showing every detail of the product, allowing you to understand even better the effects of these products and the physical presence of the relatives. According to statistics, video content increases sales by up to 30%.
Introducing product video is now easier than ever. There are special light boxes on the Internet with a rotating element that can be operated with a smartphone application. These videos are great not only for e-shop product pages but also for social networking records and ads! Take action and see how your CTR and CR are growing!
7. Next Generation Search Engines
Did you know that 40% of American young people order goods online using their virtual assistants with simple voice commands? This trend abroad is developing faster than in the local Latvian market due to simple language localization reasons. If your target audience is outside our latitude, we recommend that you make the items easily accessible by voice commands. Names and descriptions play a big role because, unlike traditional search engines like Google, Yandex and Bing, the buyer uses a simple conversational language to describe the smart device's desire. It is not yet known what criteria will be used to evaluate the algorithms of virtual assistants, when, for example, a similar phrase "Alexa, the lamp just burned in the bathroom. Order the most sophisticated LED lamp. "Nobody would look for a new lamp in the traditional search engine for such keywords, but be prepared to adapt.
Local ride-sharing company Taxify has introduced Siri integration, which allows you to order a taxi with a voice command if you have an Apple smart device with a virtual assistant. The trend has begun, and it will definitely develop even more next year!
8. Dimensions of Realities
The presence of virtual reality (VR) and augmented reality in e-commerce opens up very special shopping experience. In fast-growing companies, these realities are expecting a wide range of open hands - not only does it increase the number of customers, but it also opens up many new business horizons. With virtual reality devices becoming more accessible to the general public, there is a high probability that it will become an integral part of our daily lives. With Web VR integration on websites, consumers have the opportunity to gain a virtual reality experience and do not need expensive or powerful techniques. For those who may not know how cheap it is, then here is a great example - Google Cardboard. The idea of having a $ 15 supplement for your smart device at home is not at all unrealistic.