Workshop #5 Customers & Data
June 13, Address: Darbavieta - Rūpniecības 30, Language - English, Latvian
13.30 - 14.00 Registration and coffee
14.00 - 15.30 Cross border e-commerce. How to expand your webshop to new markets (eng)
15.30 - 15.50 Coffee & snacks, networking
15.50 - 17.20 Customer data - understanding what matters (lv)
Cross border e-commerce. How to expand your webshop to new markets.
Do you know when is the right time to conquer new markets with your e-commerce business?
If you are feeling that your webshop sales have reached the maximum amount in Latvia and future growth depends only on new products, new categories in your webshop - it is time to consider expanding the webshop to other markets and reaching new clients.
Your webshop can easily be localized in other countries and that would open opportunities of growing your business.
In this workshop you will find answers to your specific questions and also these:
How to prepare for export projects?
What does localization mean?
What criteria are important when choosing partners?
How to manage a limited budget and save money?
How to avoid mistakes when selling abroad?
How to manage customer support and marketing in new markets?
Customer data: understanding what matters
Although digital marketing has the advantage of being (probably) the most measurable of marketing channels, we might often get confused in all the data that theoretically is available to us. In this session we will try to understand, what data can we use in digital marketing, what tools to choose and how to apply analytical thinking to your digital marketing activities so that you can increase the efficiency of said activities.
In this workshop you will gain:
Understanding the necessity of customer data in your marketing activities
Information on qualitative and quantitative marketing data sources
Knowledge about main metrics to use in evaluating your marketing activities
Information about tools that you can use to understand your customers